As the COVID pandemic continues to propose a ripple effect of financial woes and future questions for artists, musicians and the music industry altogether, Apple Music is taking major strides to offer a semblance of relief. In a letter issued to various independent labels, obtained by Rolling Stone , the streaming giant wrote "These are difficult times for the music industry globally. Livelihoods are at risk, with multiple sources of income that our industry relies on vanishing overnight. Apple has a deep, decades-long history with music, and we are proud to be in close partnership with the best labels and artists in the world.
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By Jem Aswad. Senior Music Editor. To qualify, the indie labels are required to have a direct Apple Music distribution deal.
Pictured, Tim Cook. Apple Music is the latest company to offer industry relief amid the coronavirus pandemic. To qualify, the indie labels must have a direct Apple Music distribution deal. Apple has a deep, decades-long history with music, and we are proud to be in close partnership with the best labels and artists in the world. We want to help. The music industry at large has been hit hard by the ongoing pandemic. The live music industry has indefinitely been put on hold, and many concert tours — as well as major music festivals like Coachella and South by Southwest — have been postponed or canceled. Most musicians rely on live touring revenue, as do venue workers, tour managers and many other live crew members who are now out of work. The recorded music business has been impacted as well. These are difficult times for the music industry globally.